Running ads is easy. Turning those clicks into qualified leads that close? That’s where most B2B companies fall short.
That’s exactly where PPC B2B lead generation packages come in. These solutions combine strategic keyword targeting, conversion-focused campaign setups, and dedicated account management to help your business connect directly with decision-makers who are ready to act.
Whether you’re refining an existing lead generation campaign or launching your first PPC strategy, choosing the right lead generation package transforms your ad spend into measurable ROI and long-term growth.
How PPC B2B Lead Generation Works
Many businesses believe PPC is about getting clicks. In reality, it is about capturing intent. Every time a potential buyer types a query such as “best CRM software for SMEs” or “industrial machinery supplier in Malaysia,” they reveal buying intent. The key is ensuring your ad appears at that exact moment with a clear message that answers their need.
A strong lead generation strategy begins by defining your target audience. Identify industries, job titles, company sizes, and decision makers that match your ideal customer profile. Once that is established, your campaign uses Google Search Ads targeting high-intent keywords aligned with your lead generation campaign goals.
Each click then leads to a landing page built to convert. The design must be clean, fast, and persuasive, guiding visitors toward a single action such as filling out a lead form or requesting a sales call. Forget clutter and long paragraphs; focus on clarity, short forms, and compelling headlines that show immediate value.
Once a visitor becomes a lead, the digital marketing system continues working behind the scenes. Through email automation, retargeting, and appointment setting, those leads are nurtured until they are ready to buy. Your dedicated team monitors campaign metrics such as conversion rates, cost per lead, and lead quality every week to refine targeting and lower costs.
This process transforms your ad budget into a repeatable system that captures real demand. The outcome is a consistent pipeline of quality leads that feed directly into your sales funnel, keeping your sales team productive and aligned with your marketing efforts.
When PPC B2B lead generation is executed correctly, it does not feel like advertising. It feels like a steady engine driving predictable business growth.
Inside a High-Performing Lead Generation Package
A high-performing package combines creativity, data, and collaboration.
At Xedea, we do not sell ads. We build ecosystems. Our lead generation packages are designed to capture demand, qualify leads, and accelerate revenue.
Each package includes:
Campaign planning and keyword research based on your target market and industry.
Ad creation that blends persuasive copy with proven lead magnets such as whitepapers or case studies.
Landing page optimization for maximum conversions.
Conversion tracking integrated with your CRM so your sales team can act quickly.
Continuous reporting, performance reviews, and support from your dedicated team.
What truly separates Xedea’s approach is alignment. We work closely with your internal team, ensuring marketing and sales share the same definitions of qualified leads and sales goals. Every week, you receive actionable insights rather than vague PDFs. You will always understand what drives growth and what needs attention.
The Xedea Advantage: Transparent Pricing That Actually Delivers
When comparing google ads agency pricing, many businesses are shocked by hidden fees, long-term contracts, or limited service tiers. Some agencies charge a one-time setup fee just to start, while others lock clients into prepaid packages without flexibility.
At Xedea, transparency is not a buzzword. It is our foundation. You should always know what you are investing in and what returns to expect. Most agencies use a 30 percent management fee on ad spend. While Xedea offers this model, most clients prefer our Base Rate Package because it provides predictability, scalability, and real partnership.
Below is a comparison to show what makes our model different.
Deliverables / Features | Xedea | Agency R | Agency E |
|---|---|---|---|
One-Time Setup Fee | Free | RM 1,000 | RM 3,000 |
Max Monthly Ads Spend | RM 6,200 | RM 5,000 | RM 4,999 |
Min. Billing Cycle | Monthly | Prepaid 3 / 6 / 12 months | Monthly |
Keywords | No limit | 10 | No limit |
A/B Testing Campaigns | No limit | Focus on 6 Ad Groups | Max 2 |
Monthly Reporting | Report with Concall or In-Person Review | PDF Only | PDF Only |
Management Fee | RM 1,872 or 30 % of Ads Credit (whichever higher) | RM 2,000 or RM 2,500 for higher ads credit | RM 2,000 or RM 3,000 for higher ads credit |
While numbers tell part of the story, the real difference is value.
With Xedea, you get a Free One-Time Setup Fee, saving hundreds compared to competitors who charge before running a single ad. You receive a fixed transparent base cost, complete data access, and a dedicated team that manages, tests, and optimizes daily.
We provide weekly insights, campaign reviews, and transparent performance data so you can track how each ringgit contributes to measurable ROI. Other agencies often treat PPC as a quick transaction. Xedea treats it as a strategic partnership designed for continuous growth.
How to Choose the Right Package
The best lead generation package depends on where your company stands today.
If you want stability and predictable monthly billing, the Base Rate Package is ideal. It suits growing businesses that value clarity and full control over campaigns. If you are still exploring or want flexibility, the 30 percent model gives you a lower entry barrier without commitment.
When evaluating options, consider:
Sales goals. Define the number of leads you need each month and the conversion target your sales team can handle.
Target market. Identify the industries, decision makers, and company sizes you want to reach.
Campaign metrics. Measure results by cost per qualified lead, not just clicks or impressions.
Tools and reporting. Ensure your provider offers CRM integration, real-time data, and transparent reports.
Case studies. Look for examples that prove consistent success in your sector.
Choosing the right partner is not only about price. It is about trust, communication, and proven results.
Why Most PPC Campaigns Fail and What to Do Differently
If you have ever looked at your Google Ads dashboard and wondered where the money went, you are not alone. Many B2B advertisers make the same mistakes that quietly drain their budgets.
1. Getting Clicks but Not Clients
Clicks are not customers. The issue is poor targeting. Many campaigns attract people who are only browsing, not buying. Xedea fixes this by refining audience segments and focusing on high-intent searchers already looking for your solution.
2. No Visibility into Performance
Some agencies send monthly reports full of numbers that do not tell a story. Xedea provides full account access, real-time dashboards, and weekly reviews. You always know which keywords and ads bring in revenue.
3. Weak Landing Pages
Even great ads fail if the landing page confuses users. Many businesses lose 60 percent of leads due to poor design. Xedea audits your landing page for clarity, speed, and persuasion. We refine your copy and CTAs to ensure every visitor understands your value instantly.
4. No Optimization Loop
Campaigns often run without adjustments for weeks. Xedea’s dedicated team optimizes daily by testing new keywords, pausing poor performers, and improving relevance. The result is stronger conversion rates and lower cost per lead.
5. Poor Sales Follow-Up
Leads die when follow-ups are slow. We help your sales team automate notifications, track responses, and follow up within hours. Faster contact means warmer conversations and higher close rates.
Common Pain Points Xedea Solves
Low lead quality due to irrelevant targeting.
High acquisition costs from inefficient campaign setups.
Disconnected marketing and sales processes.
Limited reporting transparency.
Stalled growth caused by inconsistent lead flow.
By addressing these issues, Xedea transforms PPC from a cost center into a growth system.
What This Means for Your Business
PPC should never feel like gambling. If your campaigns are unpredictable or your leads keep drying up, you do not need to increase your budget. You need a better process.
With Xedea, you get enterprise-level SEM support at an accessible rate. The Free One-Time Setup Fee alone saves up to RM 3,000 compared to competitors. Our monthly billing keeps cash flow predictable, and there are no limits on keywords, A/B tests, or creative experiments.
You receive live consultation calls, strategy reviews, and transparent reports that show exactly how every campaign performs. We believe marketing works best when you understand it.
If your previous agency cared more about ad spend than results, it is time for change. Xedea gives you clarity, accountability, and measurable success.
Why Businesses Choose Xedea
Xedea is not a vendor. We are a partner focused on long-term growth.
Our Base Rate Package was created for companies that want to turn every ad click into revenue. You get transparent costs, detailed reporting, and a proactive team that continually refines your campaigns for maximum ROI.
We also connect your PPC efforts with email marketing, CRM integration, and SEO tools so that every part of your digital ecosystem supports lead generation. From first click to final conversion, every action is tracked, analyzed, and improved.
Ready to Turn Clicks Into Revenue?
Partner with Xedea and discover how our lead generation packages can help you generate quality leads, reach your sales goals, and accelerate your business growth.
Let us design a lead generation strategy that transforms every campaign into measurable success. Get a Free Consultation here.
FAQs
1. What is a PPC B2B lead generation package?
It is a full-service program that uses paid advertising, email marketing, and automation to attract qualified leads, nurture them, and help your sales team close faster.
2. Why is the Base Rate Package better than percentage models?
It includes a Free One-Time Setup Fee, predictable billing, and total data control, helping businesses scale efficiently while keeping costs transparent.
3. How does Xedea ensure lead quality?
We combine precise keyword targeting, lead magnets, and analytics to attract only potential customers that match your ideal customer profile, ensuring genuine buying intent.
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