If you’re reading this, you’re probably convinced content writing is dead a long time ago.
Maybe it’s because you believe there are other types of content that attracts customers better today:
- Social media posts
- Videos
- Gamification
- Augmented Reality (AR)
- Virtual Reality (VR)
In other words, people want content that entertains. People don’t like reading, it’s boring.
But is this presumption really true?
Or are you missing out on an effective marketing tactic for your brand? Read more below.
What We Think About Content Writing in 2024:
Our short answer: No. Content Writing is definitely NOT dead. It’s a myth!
Long answer? It is dead, ONLY IF you don’t adapt to the latest SEO writing trends in 2024.
Want to understand our answers better? We’ve written 7 points below to help you out.
Let’s dive into each of them now to debunk this myth!
7 Points Why You Should Start Content Writing for Your Brand
1. Creates A Holistic Digital Marketing Strategy
This means you can integrate your digital tactics to make more informed marketing decisions.
For example, you want to know whether or not your audience will engage with your recently launched Yoga & Pilates Program.
You can first test out this content topic on Facebook, Twitter or Instagram.
If it is well-received there, you can go beyond social media to cover the topic in-depth in your article writing to educate your readers.
Testing the topic on organic social media first, will give you stronger confidence that your article will also be well-received by readers.
From there, you can even use your article content to inform your SEM strategy such as:
What USPs to include in your SEM landing page?
- If your blog performs well, you can take away lessons that you learned from your article writing such as what content, USP or case studies you wrote that made your article engaging.
- From there, you can include those same elements in your SEM landing page as well so that you can convert leads better without wasting time to test your content.
Is Google (SEM) the right platform for your strategy?
- If your blog performs badly, you will know it is not the right platform.
- As such, you can save a lot of money by not investing in SEM.
- If your blog performs badly, you will know it is not the right platform.
Overall, this helps to create a more holistic marketing strategy within your company, and potentially saves you time and money as well.
2. Content Writing Improves SEO Results
SEO is a marketing tactic that helps your website appear on the 1st page of Google.
This makes your website visible to internet users searching on Google.
That’s how you can get brand exposure. But, how does content writing help with SEO?
- It helps Google to understand your website’s business nature better.
- It will be easier for your website to rank for certain keywords on the 1st page of Google once it understands your article’s content better.
- You’ll get more website traffic, leads & conversions.
- When a person clicks your article in the search results, they’ll enter your website.
- If your content offers them an irresistible offer, they might contact you and become a prospect, or even a customer.
Sounds interesting? We can help your business produce engaging and well-researched article content to attract your target audience.
Our article writing package comes together with our SEO services.
If you’re interested, you can sign up for our SEO package today. Click the button below to contact us.
Or if you can also click the button below to have a chat some time over coffee ☕, if you want to learn more about how we can help.
3. Content Writing Helps People Find You On Search Engines
Yes, there are definitely more platforms today for people to start their search journey.
For example, some might start their first search on Youtube, Shopee or even Chat-GPT, instead of Google.
But in 2024, data still shows Google is the most widely-used platform, and is still sending the most traffic to websites today compared to other platforms.
That’s why it would be a huge waste of opportunity if you aren’t creating content (articles) in Google.
4. What Industries Will Benefit From Content Writing / Blogging?
Does your business fall under any of the industries listed below?
- Education
- Healthcare
- Medical
- IT
- Finance
- Accounting
- Law
- Property
- Consulting services, etc.
If so, it might be time to consider starting a blog or begin content writing, if you haven’t.
Right now, you’re probably confused as to why the industries above will benefit from blogging.
Well, there are a few key reasons:
- Most of these industries require a lot of technical explanation on concepts, ideas and industry jargon.
- When you put these concepts and technical terms into an article, it makes it easier for the user to understand and process information.
That doesn’t mean you can’t create a video. Yes, you can create a video as well.
It just means article writing is also a valuable channel for you to consider in your strategy.
Maybe your competitors are heavily investing in article writing, and you’re not.
So, they’re stealing customers from right under your nose.
It’s best to be present on platforms where your competitors are! Otherwise, you’ll lose your share of voice to them.
5. Can “fun brands” like F&B, health & beauty, benefit from content writing?
Yes, of course, these brands will benefit! How?
Because not all of your audience only prefers visual content. Some might still prefer written content.
So, your brand needs to be present on every platform where your audience is.
But what should you do if your data shows that the majority of your audience prefers visual content?
Well, we think that you can still get the best of both worlds.
For example, you can focus your marketing efforts on 80% on video content, and 20% on article writing.
That way, you will be able to capture customers or prospects on social media (video content), and Google (content writing) as well.
Here’s a real life example: Red Bull.
Yes, you heard right! Red Bull is a “fun brand”, but they still focus their efforts on content writing as well.
Check out their blog here. It’s called: Red Bull Content Pool.
By building your blog, you CAN become a media company like Red Bull too!
Eventually, when you achieve that, you will become the go-to platform for your area of expertise.
When you get there, these are the benefits your company will gain:
- Brand Awareness: people who don’t know you, suddenly know who you are.
- Brand Recall: people who LOVE your content will keep coming back to you.
- Brand Loyalty: eventually, all the above will create a loyalty of followers for your brand.
6. Repurpose Your Article Into Other Content Formats
Ever noticed your marketing team becoming brain dead after brainstorming content ideas?
If you’ve got a whole collection of articles sitting in your blog, you can repurpose / recycle them into other content formats.
These other content formats can include:
- Social media posts
- Downloadable case studies (PDFs)
- Newsletter content
- Videos
- Podcasts and more.
For example, you want to promote a new skin cleanser which is perfect for teenage girls.
To do this, you can write an article on this topic, and then repurpose / recycle the article content into a social media post.
This saves your marketing team time and effort from having to brainstorm for content.
It also prevents your team from burning out, as it’s hard work to consistently produce new ideas single every day.
Just reuse what is already there, and improve upon the content in your new content format to attract even more leads and conversions.
7. Because You’ve Read Our Article This Far 😉
If you’ve read this far, I guess it goes to show that content writing truly isn’t dead after all!
You’ve read more than half the article!
Case in point: People still read in 2024. The only thing is, people only read what interests them.
So content writing still works. You just need to write about the right topic that interests them.
Here’s an amazing quote I’ll leave you with. 👇
So, Is Content Writing Dead Or Not in 2024?
Our verdict: No. Content writing is not dead. It’s still a relevant tactic for B2B and B2C businesses in 2024.
Yes, it’s true that blogging is an old marketing tactic.
Article writing has been used since the beginning when the internet was first invented.
But does old mean irrelevant? Or does old actually mean long-lasting?
After all, there are still many companies out there who are still using blogging as an effective marketing tactic in 2024. Red Bull being one of them.
If blogging really has become an outdated tactic, many businesses would have stopped using it a long time ago.
Reach Out To Us For A Free Consultation
Do you still have doubts on whether your business should start article writing?
Fill up the contact form below.
Our Specialists will reach out to you, and we can have a chat over coffee to answer any queries you may have. ☎️
