

If you’re reading this, you’re probably convinced content writing is dead a long time ago.
Maybe it’s because you believe there are other types of content that attracts customers better today:
In other words, people want content that entertains. People don’t like reading, it’s boring.
But is this presumption really true?
Or are you missing out on an effective marketing tactic for your brand? Read more below.
Our short answer: No.
Long answer?
It is dead, ONLY IF you don’t adapt to the latest SEO writing trends in 2024.
Want to understand our answers better? We’ve written 7 points below to help you out.
Let’s dive into each of them now to debunk this myth!
This means you can integrate your digital tactics to make more informed marketing decisions.
For example, you want to know whether or not your audience will engage with your recently launched Yoga & Pilates Program.
You can first test out this content topic on Facebook, Twitter or Instagram.
If it is well-received there, you can go beyond social media to cover the topic in-depth in your article writing to educate your readers.
Testing the topic on organic social media first, will give you stronger confidence that your article will also be well-received by readers.
From there, you can even use your article content to inform your SEM strategy such as:
What USPs to include in your SEM landing page?
Is Google (SEM) the right platform for your strategy?
Overall, this helps to create a more holistic marketing strategy within your company.
And it potentially saves you time and money as well.
SEO is a marketing tactic that helps your website appear on the 1st page of Google.
This makes your website visible to internet users searching on Google.
That’s how you can get brand exposure. But, how does content writing help with SEO?
Sounds interesting? We can help your business produce engaging and well-researched article content to attract your target audience.
Our article writing package comes together with our SEO services.
If you’re interested, you can sign up for our SEO package today. Click the button below to contact us.
Or if you can also click the button below to have a chat some time over coffee ☕, if you want to learn more about how we can help.
Yes, there are definitely more platforms today for people to start their search journey.
For example, some might start their first search on Youtube, Shopee or even Chat-GPT, instead of Google.
But in 2024, data still shows Google is the most widely-used platform.
And it is still sending the most traffic to websites today compared to other platforms.
That’s why it would be a huge waste of opportunity if you aren’t creating content (articles) in Google.
Does your business fall under any of the industries listed below?
If so, it might be time to consider starting a blog or begin content writing, if you haven’t.
Right now, you’re probably confused as to why the industries above will benefit from blogging.
Well, there are a few key reasons:
That doesn’t mean you can’t create a video. Yes, you can create a video as well.
It just means article writing is also a valuable channel for you to consider in your strategy.
Maybe your competitors are heavily investing in article writing, and you’re not.
So, they’re stealing customers from right under your nose.
It’s best to be present on platforms where your competitors are! Otherwise, you’ll lose your share of voice to them.
Yes, of course, these brands will benefit! How?
Because not all of your audience only prefers visual content. Some might still prefer written content.
So, your brand needs to be present on every platform where your audience is.
But what should you do if your data shows that the majority of your audience prefers visual content?
Well, we think that you can still get the best of both worlds.
For example, you can focus your marketing efforts on 80% on video content, and 20% on article writing.
That way, you will be able to capture customers or prospects on social media (video content), and Google (content writing) as well.
Here’s a real life example: Red Bull.
Yes, you heard right! Red Bull is a “fun brand”, but they still focus their efforts on content writing as well.
Check out their blog here. It’s called: Red Bull Content Pool.
By building your blog, you CAN become a media company like Red Bull too!
Eventually, when you achieve that, you will become the go-to platform for your area of expertise.
When you get there, these are the benefits your company will gain:
Ever noticed your marketing team becoming brain dead after brainstorming content ideas?
If you’ve got a whole collection of articles sitting in your blog, you can repurpose / recycle them into other content formats.
These other content formats can include:
For example, you want to promote a new skin cleanser which is perfect for teenage girls.
To do this, you can write an article on this topic, and then repurpose / recycle the article content into a social media post.
This saves your marketing team time and effort from having to brainstorm for content.
It also prevents your team from burning out, as it’s hard work to consistently produce new ideas single every day.
Just reuse what is already there, and improve upon the content in your new content format to attract even more leads and conversions.
If you’ve read this far, I guess it goes to show that content writing truly isn’t dead after all!
You’ve read more than half the article!
Case in point: People still read in 2024. The only thing is, people only read what interests them.
So content writing still works. You just need to write about the right topic that interests them.
Here’s an amazing quote I’ll leave you with. 👇
Our verdict: No. Content writing is not dead. It’s still a relevant tactic for B2B and B2C businesses in 2024.
Yes, it’s true that blogging is an old marketing tactic.
Article writing has been used since the beginning when the internet was first invented.
But does old mean irrelevant? Or does old actually mean long-lasting?
After all, there are still many companies out there who are still using blogging as an effective marketing tactic in 2024. Red Bull being one of them.
If blogging really has become an outdated tactic, many businesses would have stopped using it a long time ago.
Do you still have doubts on whether your business should start article writing?
Fill up the contact form below.
Our Specialists will reach out to you, and we can have a chat over coffee to answer any queries you may have. ☎️
Fill this form and we will schedule a free consultation to customise your marketing strategy.